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A Motorcycle that Changed Motorcycling


The history of the Royal Enfield Bullet gleams as bright as its iconic gold pinstripes. The Bullet made its debut in 1932, on the pages of The Motor Cycle magazine. In 1948, it arrived at the Colmore Cup trials with a revolutionary invention that changed motorcycling forever: swinging arm suspension. It went on to win Royal Enfield its first-ever Scottish Six Days Trial in 1952, with the legendary Johnny Brittain as its rider, before going on to conquer the most tumultuous of terrains at trials across Europe.


Unchanged by Time

Tales of the Bullet’s valour travelled from the Scottish highlands and the Italian countryside all the way to the snow-capped mountains of Kashmir. The Indian Army was preparing for war and it needed a machine that was capable of handling even the most inaccessible of landscapes. In the 1950s, an order for 500 Royal Enfield Bullets was placed and the rest is history. Over the next six decades, the Bullet shifted base to India, where it became a cherished ally for soldiers and civilians alike, witnessing everything from wars to weddings. In 2023, the Bullet 350 arrives in Europe with an upgraded engine and an unchanged soul.



The 2023 Bullet has the same mettle in its heart, but all-new metal at its core. A brand-new 349cc engine delivers plenty of power and dollops of torque, even down low on the rev range, letting you throttle your way around the city bylanes and the country B-roads with equal ease.


All-New Seat

The reimagined signature single bench seat has more space and improved under-thigh support, ensuring complete comfort on both quick trips and long journeys.


Rotary Switch Cubes

New and improved rotary switch cubes retain the tactile satisfaction of old-school cubes while making it easy to power up or take off.Rotary Switch CubesNew and improved rotary switch cubes retain the tactile satisfaction of old-school cubes while making it easy to power up or take off.


Dual Channel ABS

Engineered to take on every challenge, the anti-braking system with 300mm front and 270mm rear disc brakes allows you to ride steady and halt smoothly, even on the roughest of roads.


Updated Instrument Cluster

A new digi-analogue instrument provides the perfect mix of tradition and technology, providing precise information while retaining the timeless aesthetic of the Bullet 350.


New Chassis

An updated chassis, which comes in the form of a twin downtube cradle frame, ensures greater confidence and a more stable riding experience every single time.


USB Port

A newly-added USB port allows you to charge your devices and stay connected to the world, wherever you may be.

Royal Enfield Bullet 350cc (Black & Gold)

  • 3 Year Manfuacturer, Parts & Labour

    3 Year Uk & European Roadside Assistance

    Unlimted Mileage

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